Experience Management System (EMS) is a personalization platform that allows content and services to be personalized as per subscriber preferences. The EMS is a multi-modal solution enabling quick content and service interfaces setup and modified using the mass-customization approach making it a better experience for the user and higher ARPU solution for the service provider. It makes each subscriber feel special thereby increasing loyalty to the service. The key benefits of the solution are:
| Personalized Content/Service Interface |
| Multi-Platform Support |
| Content Management |
| Analytics |
| Promotion Engine |
| Spam Control |
| Advertisement Support |
Personalized Content/Service Interface
EMS provides personalized access interface to the subscribers. This is achieved by presenting content & services that are specific to a subscriber's taste. On the fly customizaiton allows differentiated and personalized services
EMS is supported across various plaforms relating to same or different access interfaces. Plaforms including WAP, USSD, IVR, CRBT, SMS, MMS, Pre-Call Annoucements etc can use EMS features making the user experience a truly personalized one.
EMS is a Feature Rich Content Management platform enabling quick definition, acquisition, access control, launch and management of content and services across various access interfaces like SMS, WAP, IVR, USSD etc. EMS also has the capability to increase the penetration and reach of the service by auto adapting content to the most number of subscribers which may not be known to the developer/provider.This results in better ROI per content piece acquired and also provides benefits to content-developers.
Example: A mobile game that is supported by 50 devices as per developer of the game may be supported by 300 devices of various makes and models. EMS does all of this automatically without having to worry about device support.
Strong Analytics Support provides visibility into VAS usage and trends to the marketing team. This empowers them to think ahead and plan according to the user preference and trends and serve the users what they are looking for.
Promotion Engine provides the dream feature for operators marketing team, providing targeted advertising features. Ability to pick and choose customers and giving them what they want can bring ARPUs up by few 100% within days.
Spam control feature for promotion of content is saves cost to the operator and provides higher customer satisfaction. This feature can easily adapt to law of the land requirements as well.
Flexible and dynamic advertisement support provides additional revenue stream and ease of integrating advertisements to various modes of access. Advertisement support is also availale to popular 3rd party Advertisement programs.
For more information on the product, please get in touch with our team at: info@gapinfotainment.com