As the mobile entertainment industry is growing, so is the demand from the end users for more advanced and personal applications. There is also a large need for media companies to involve their audience with interactive elements but few available mobile applications.

ORG along with one of its reputated partner provides a wide range of mobile MMS applications that enhances the end users experience by combining cutting edge technology along with entertainment, fun and frolic. MMS Morphing applications gives a “Bizarre” experience to subscribers utilizing patent and advanced face recognition algorithms.

These mobile applications are all fun and creative standalone mobile applications to be marketed through carriers or in print media. All mobile applications are also designed to have a high crossmedia potential and are easily incorporated in TV shows, web communities or other media.

How do MMS Morphs work?

MMS morphing are very easy to use and deploy. The procedure involves the following steps:

  • Take a photo from your camera phone, send the photo via MMSC to application server
  • Application Server processes morphing request, and returns the morph photo sequence.

MMS Morphing applications

The morphing product family includes fun and entertainment for all:

  • Twin Factor (find your celebrity twin)
  •  Painter (your portrait by a famous painter)
  •  When I’m 64 (how well will you age?)
  •  Animalizer (your animal twin) And others like:
  •  Manga Me (your Manga character)
  •  My World Twin (who looks like me?)
  •  When I’m 21 (when you grow up)
  •  Gender Twister (what if I was a girl)
  •  Evil Baby (me in a scary movie)
  •  Idol Offspring (celebrity + you = offspring)
  •  Family Factor (are we really sisters)
  •  Creature (my body, animal face)
  •  Love Factor (do I look like my boyfriend/girlfriend?)
  • Human Chameleon (me, another race)

Some of MMS applications are given below:

Twin Factor

Twin Factor finds a users celebrity look-alike by analyzing a camera phone photo of the user. This is done by advanced face recognition technology, originally developed for security systems. Twin Factor is a powerful application not only as a print marketed mobile fun, but as a valuable support to TV shows fan-oriented activities or important events like football games with their own set of celebrities.

Usage scenario

  • The end-user snaps a portrait image of a friend with a camera phone and sends it as an MMS to the Twin Factor system.
  • The picture is compared to celebrity photos in a database, using advanced face recognition technology.
  • The returning MMS contains: a) The Twin Factor – a percentage of how similar the friend is to a particular celebrity. b) A morph sequence between the picture of the friend and the celebrity.

Features

  • Matching against a certain celebrity.
  • Images stored in categories.
  • Contest support.
  • Gender recognition of input images.
  • Top lists retrieval for web/WAP publishing.
  • Customizable reply message.

Usage Scenarios

  • Mobile fun: Find a celebrity look alike.
  • Publish look-alike top lists on web or WAP.
  • Find look-alikes in certain categories, like politicians, sit-com characters or football players.
  • Run competitions. Who is most similar to a certain famous face?
  • Select participants to a reality show or “meet the idol” by their Twin Factor.
  • Make the audience interact with the TV show. Check who in the cast is their closest match. Publish on web site.